The Latest in the Nutraceutical Industry

In the latest edition of Whole Foods Magazine, the new rage in the Nutraceutical Industry is everything and anything plant based. The Plant Based World Conference and Expo is taking place at the Javits Center in New York City on December 9-10 where the participants will find all kinds of plant based foods, supplements and food innovations. According to Bloomberg Intelligence, they predict that the plant-based food market will grow beyond $162 billion within the next decade. That is 451% growth from where it currently is.

The push for plant based foods and supplements stems from a more humane, plant-centric desire for renewable, earth sustaining ways to nourish ourselves and to tend kindly to our planet and animals. And, many supplement companies are getting into the rave as well by switching gears to plant-based mega nutrients in their products. Mega-Foods, as an example, creates all of it’s nutritional supplements with food and plant-based nutrients. They concentrate and extract to gain the highest OREC value to pass on a highly nutritious vitamin/mineral to their customers.

The future of nutraceuticals will undoubtedly be in the synergistic blend of foods with herbs, vitamins and nutrients in a way we are only starting to see in the market. Most companies in the past found ways to synthetically mimic molecular structures of vitamins and minerals and used less expensive, perhaps less viable sources for their products. Today, the consumer seeks out higher quality, more nutritionally sound, and healthful options. Therefore, the market bends to the needs and wants of the consumer, but also of the consensus that all of our human decisions impact our world and the health of our planet.

In the next years, food manufacturers and companies like Saw Palmetto Florida, LLC will, more than likely, be finding ways to incorporate herbs and berries into their products in order to reap the benefits without having to take a separate pill or capsule. It may be a way into the future, but if one follows the trends of the Industry, it would be a logical progression that these valuable nutrients and ingredients be readily available in food form.

For readers of this blog who are interested in attending the Plant Based World Conference and Expo, if you sign up for WHOLE FOODS Magazine online, a free subscription, they will provide you with a free pass to go to the Expo. There will be over 250 vendors and plenty of interesting innovations to discover. In the meantime, we can hope for some intriguing developments in the next years regarding the use of herbs, nutrients and mega-foods.